WDAY 30sec Spot
Mayor Brown 2020 Campaign
30 second spot for use on WDAY, and potentially YouTube & Facebook ads
Schedule & Tasks
Item
Date/Due
Distribution plan (platforms, ad spend, audience)
N/A
Determine due dates
N/A
Script finalized
N/A
Questions prepared for unscripted responses on-camera
N/A
Schedule filming
N/A
Reserve editing dates
N/A
Provide first draft
N/A
Reviews
N/A
Final submission
N/A
Checklist
Recommend that we ask Mayor Brown a few additional questions on-camera so we can get some unscripted, heartfelt responses that show his true character. Can turn those responses into more content.
Will want to determine total budget for Facebook and YouTube ads, besides WDAY
Determine video production budget
Inspiration
Storyboard
Show the GF audience that Mayor Brown is the best choice to lead us through the upcoming challenges, and prove his leadership in the past that will carry us into the future.
"Now more than ever!"
Overview & Goals
General Grand Forks audience
Designed for
Can use provided cell phone footage and depending on budget, gather additional footage.
Notes
Budget
Project retainer
N/A
Production
N/A
Editing
N/A
Distribution
N/A
Balance due
N/A