WDAY 30sec Spot
Mayor Brown 2020 Campaign
30 second spot for use on WDAY, and potentially YouTube & Facebook ads
Schedule & Tasks
Distribution plan (platforms, ad spend, audience)
Determine due dates
Questions prepared for unscripted responses on-camera
Reserve editing dates
Provide first draft
Recommend that we ask Mayor Brown a few additional questions on-camera so we can get some unscripted, heartfelt responses that show his true character. Can turn those responses into more content.
Will want to determine total budget for Facebook and YouTube ads, besides WDAY
Determine video production budget
Show the GF audience that Mayor Brown is the best choice to lead us through the upcoming challenges, and prove his leadership in the past that will carry us into the future.
"Now more than ever!"
Overview & Goals
General Grand Forks audience
Can use provided cell phone footage and depending on budget, gather additional footage.